Inside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast
Update: 2025-06-02
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In this exclusive episode of the Fully Charged Show Podcast, Jaguar Managing Director Rawdon Glover shares the story behind the brand’s controversial 2024 rebrand. Glover gives us the inside track on why the iconic British marque halted UK car sales, pivoted to all-electric luxury, and ignited a storm of debate with a polarising teaser campaign that featured… no cars.
From dealing with backlash to unveiling the striking Type 00 concept, this is an insight into the risk that comes with reinvention, the future of one of the UK’s most storied automotive brands and the company's conviction that they simply do not want to be loved by everyone. Enjoy! @fullychargedshow @EverythingElectricShow
01:13 Ad break
01:30 Rawdon Glover, Managing Director Jaguar
02:33 Jaguar rebrand and Type 00
06:53 The design explained - practicality?!
15:18 A huge ruckus
19:54 A totally irrational purchase?
27:50 Who will buy the new Jaguars?
32:00 What about the traditional Jaguar fans?!
37:32 One thing the world should know about Jaguar?
39:37 Concluding thoughts
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To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show
Check out our sister channel: https://www.youtube.com/@fullychargedshow
Why are our episodes now sponsored? https://fullycharged.show/blog/dan-caesar-on-x-insta-youtube-and-why-we-made-a-contro[…]s-on-fully-charged-everything-electric-electric-vehicles-uk/
Support our StopBurningStuff campaign: https://www.patreon.com/STOPBurningStuff
Become a Fully Charged SHOW Patreon: https://www.patreon.com/fullychargedshow
Become a YouTube member: use JOIN button above
Buy the Fully Charged Guide to Electric Vehicles & Clean Energy : https://buff.ly/2GybGt0
Subscribe for episode alerts and the Fully Charged newsletter: https://fullycharged.show/zap-sign-up/
Visit: https://FullyCharged.Show
Find us on X: https://x.com/Everyth1ngElec
Follow us on Instagram: https://instagram.com/fullychargedshow
To partner, exhibit or sponsor at our award-winning expos email: commercial@fullycharged.show
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