DiscoverEverything Electric PodcastInside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast
Inside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast

Inside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast

Update: 2025-06-023
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In this exclusive episode of the Fully Charged Show Podcast, Jaguar Managing Director Rawdon Glover shares the story behind the brand’s controversial 2024 rebrand. Glover gives us the inside track on why the iconic British marque halted UK car sales, pivoted to all-electric luxury, and ignited a storm of debate with a polarising teaser campaign that featured… no cars.

From dealing with backlash to unveiling the striking Type 00 concept, this is an insight into the risk that comes with reinvention, the future of one of the UK’s most storied automotive brands and the company's conviction that they simply do not want to be loved by everyone. Enjoy!  ⁨@fullychargedshow⁩   ⁨@EverythingElectricShow⁩ 
 
00:00 A little recap 
01:13 Ad break 
01:30 Rawdon Glover, Managing Director Jaguar 
02:33 Jaguar rebrand and Type 00 
06:53 The design explained - practicality?! 
15:18 A huge ruckus 
19:54 A totally irrational purchase? 
27:50 Who will buy the new Jaguars? 
32:00 What about the traditional Jaguar fans?! 
37:32 One thing the world should know about Jaguar? 
39:37 Concluding thoughts
 
 
This episode is sponsored by Duracell Energy! Enter the Free Prize Draw to WIN your own Duracell Energy bunny here: https://www.duracellenergy.com/givaway/ 
 
Get a free quote for solar and battery from Duracell Energy here: https://bit.ly/4i9ERid 
 
 
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Inside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast

Inside Story Behind Jaguar’s Unapologetic Relaunch & What Happens Next...|Fully Charged Show Podcast